Product executive with 10+ years across product marketing and product management. I turn market opportunities into differentiated B2B SaaS products, scalable go-to-market strategies, and measurable growth.https://nadianazarova.com/en-ushttps://nadianazarova.com/writing/10x-growth-and-where-it-is-hiding/https://nadianazarova.com/writing/10x-growth-and-where-it-is-hiding/In 2018 the founder of Semrush asked me to grow a product 10X in two years. Three places that growth actually hides — and none of them require a new product.Mon, 03 Aug 2026 00:00:00 GMTGrowthMarket strategyB2B SaaShttps://nadianazarova.com/writing/how-to-hire-best-in-class-players/https://nadianazarova.com/writing/how-to-hire-best-in-class-players/Four rules I use to hire exceptional people — including the one my former boss called the Intimidation Stage, and the AI check we introduced after a VP-level hire.Tue, 28 Jul 2026 00:00:00 GMTLeadershipHiringHigh-performing teamshttps://nadianazarova.com/writing/anatomy-of-a-perfect-product-launch/https://nadianazarova.com/writing/anatomy-of-a-perfect-product-launch/How the framework works in practice — the launch of an advanced loyalty program at Sweed, from the launch tier and success metrics to the research that gave the press a reason to care.Tue, 21 Jul 2026 00:00:00 GMTLaunchesProduct marketingGo-to-markethttps://nadianazarova.com/writing/how-to-launch-an-it-product/https://nadianazarova.com/writing/how-to-launch-an-it-product/The code is in production and nobody is using it. A nine-step launch framework — launch tiers, positioning, the information hook, and the checklist to run before anything goes live.Tue, 14 Jul 2026 00:00:00 GMTLaunchesGo-to-marketProduct marketingB2B SaaS