Things I build outside the roadmap
A long-running programme that turns product marketing from a job title into a repeatable system.
EducationRunning
Product Marketing Academy
A practical programme that turns product marketing from a job title into a repeatable system.
The Academy grew out of years of teaching product management and product marketing at universities and private schools — and out of the same gap I kept seeing when hiring: plenty of people who can write a launch email, far fewer who can connect positioning, pricing, packaging and launch into one commercial system.
The programme is built around real cases from B2B SaaS, enterprise and regulated industries: positioning that survives a sales call, messaging that survives a competitor, and launches that are measured in revenue rather than impressions.
Who it is for
Product marketers moving from execution into strategy
Product managers who own go-to-market outcomes
Founders doing product marketing themselves