On stage, in the classroom
Global product and marketing conferences, podcasts, university faculties and a venture fund's startup portfolio — the places where I put the frameworks in front of an audience that will argue with them.
Talks
2024
IIDF · Russian Ministry of Digital Development
Sprint Accelerator
Market sizing and competitive analysis
2023
Women’s Startup Hub, online
Women in Product
Disruption: outcompeting rivals and capturing markets with breakthrough innovation
2022
Google for Startups Campus, Warsaw
Gamecamp
A/B testing and the growth loop
2022
Product Growth track · voted best of the day
HeyGrowth Summit
7 steps for the perfect experiment
2022
SplitMetrics, online
App Growth Week
A/B testing done right: an 8-step framework to validate mobile app and game ideas
Talk
Online
App Growth Talks
8-step framework to successfully validate mobile app and game ideas
2020
Largest product management conference in Eastern Europe
Product Sense
The dark side of the product manager’s work: how to motivate an engineering team
2019
Novosibirsk
Product Sense
Competing in a crowded field
2019
New York
Digital Marketing World Forum
Essential steps of a product marketing strategy
2019
Amsterdam
Digital Marketing World Forum
Event marketing as a traffic channel
2018
Saint Petersburg
SPEAK Conference
Content marketing and SEO: the secrets of high-performing content
2018
Perm
Product Camp
Event-based marketing and low-cost traffic for a SaaS product
Teaching & mentoring
I was a creator and lecturer for product management faculties, a co-author and guest lecturer at HSE University, and a startup mentor at a venture fund — consulting founders on marketing and product strategy, market and competitive research, and MVP launches.
Geekbrains
Creator & lecturer, Product Management faculty
Product Sense
Creator & lecturer, product management programme
HSE University
Co-author & guest lecturer, faculty of foreign languages
IIDF Venture Capital Fund
Startup mentor — marketing and product strategy, market and competitive research, MVP launch
Podcasts
Podcast episode
Competitive Intelligence