Say hello
The fastest way to reach me is email. I read everything and reply to anything with a product, a market and a question in it.
Turn ambitious growth goals into a system that can actually deliver them
I work with technology companies that have a strong product, serious ambitions, and a growth problem that cannot be solved by simply increasing the marketing budget.
I help companies choose new markets, position and launch technology products, build product marketing capabilities, and create an operating system that connects business strategy, product, marketing, and revenue.
Sometimes the task is to find the next growth engine. Sometimes it is to turn fragmented marketing activity into a manageable system. Sometimes it is to take a good product and make it genuinely best-in-class.
There are several ways we can work together.
01Ways to work together
Strategic Consulting
For companies that need clarity on a specific strategic problem.
Consulting can include
selecting and evaluating new markets
identifying the strongest growth opportunities
refining product positioning and messaging
building a go-to-market strategy
planning a new product or market launch
reviewing an existing marketing or growth strategy
diagnosing why growth has slowed
redesigning the customer journey or conversion funnel
developing a product marketing operating model
creating a practical roadmap for execution
The result is not another presentation full of attractive diagrams and vague recommendations.
You receive a clear point of view, concrete decisions, prioritised actions, and an understanding of what should happen next, who should own it, and how success should be measured.
02Ways to work together
Fractional CMO
For companies that need senior marketing leadership but are not ready—or do not need—to hire a full-time executive.
As a Fractional CMO, I help build a manageable growth and marketing system rather than supervise a collection of disconnected campaigns.
I can help you
define the company’s growth and marketing strategy
build an end-to-end customer acquisition and conversion funnel
connect product, marketing, sales, and customer success
establish positioning and messaging across products and segments
select priority markets and customer segments
create go-to-market and launch processes
define goals, metrics, reporting, and operating cadences
hire and structure the marketing team
select agencies, contractors, and technology
manage priorities and review execution
develop existing marketers and functional leads
ensure that the strategy is actually implemented
This format is particularly useful when you have one or two marketers who can execute but need stronger strategic direction, prioritisation, and leadership.
It is also suitable when the founders are still carrying too much of the marketing function and need someone to turn their knowledge, instincts, and ambitions into a system the company can scale.
03Ways to work together
Full-Time Executive Roles
I consider selected full-time opportunities as
VP of Growth
VP of Strategy
Head of Growth
Product Marketing Executive
senior roles at the intersection of business, product, marketing, and go-to-market
I am most interested in technology companies that
have an ambitious growth agenda
are entering a major new stage of development
are prepared to make difficult strategic choices
want to build a differentiated, best-in-class product
see product, marketing, and business strategy as one connected system
are looking for an executive partner rather than a functional task manager
The strongest fit is usually a company with a good product and meaningful market evidence that now needs to make the next leap: enter new markets, launch new products, strengthen its commercial model, outperform established competitors, or create a repeatable growth engine.
I’m not actively looking for a new role because I’m genuinely happy where I am. However, if you believe I could be a perfect match for your team, I’d be open to a conversation.